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iTWire - 60+ Aussies increasingly digital: survey

iTWire - 60+ Aussies increasingly digital: survey
itwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from itwire.com Daily Mail and Mail on Sunday newspapers.

Chris Couchman , கிறிஸ் கூச்மேன் ,

Ads in news found to outperform social, but youth not seeing news

July 26, 2021 9:43
Media industry body Think News Brands has released further findings from its Benchmark Series regarding the impact of advertising within news content.
The study aims to understand the impact news platforms have along the path to purchase by measuring key metrics across short-and long-term memory as well as brand lift.
Overseen by Dr Duane Varan, CEO of audience research lab MediaScience, the study included more than 5,350 participants and ran across 42 print runs and 252 websites which together created 6,037 unique brand exposures.
The latest findings of the research found that quarter, half and full-page print ads in printed newspapers outperformed Facebook ads of all types by up to four times. ....

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Readly expands digital magazine portfolio with News Life Media titles

Readly expands digital magazine portfolio with News Life Media titles
April 16, 2021 10:12
Readly has expanded its digital magazine portfolio with News Life Media titles, including Taste, Delicious Australia and Vogue Australia.
The announcement:
Digital magazine app Readly is excited to announce the signing of News Corp Australia (News Life Media) to its stable of publishers – giving its subscribers access to some of Australia’s iconic magazine publications including Taste, Delicious Australia, Vogue Australia and Vogue Living.
The all you can read magazine subscription app that launched in Australia last year with over 5000 national and international titles on the platform has continued to develop its service , remaining committed to offer something for all readers. Chris Couchman, head of content in Australia and New Zealand remarks that the addition of these household titles is another step in being able to deliver Australian readers the perfect mix of ....

New Zealand , United Kingdom , Chris Couchman , Ruby Agency , News Corp Australia Life Media , News Corp Life Media , Chris Couchmannews Corp Australianews Life Mediareadly , News Life Media , Delicious Australia , News Corp Australia , Vogue Australia , Corp Australia , News Corp , Chris Couchmannews Corp Australianews Life , புதியது ஜீலாந்து , ஒன்றுபட்டது கிஂக்டம் , கிறிஸ் கூச்மேன் , செய்தி கார்ப் வாழ்க்கை மீடியா , செய்தி வாழ்க்கை மீடியா , சுவையானது ஆஸ்திரேலியா , செய்தி கார்ப் ஆஸ்திரேலியா , வோக் ஆஸ்திரேலியா , கார்ப் ஆஸ்திரேலியா , செய்தி கார்ப் ,

Readly launches Readly Articles on its platform

Readly launches Readly Articles on its platform
March 12, 2021 2:46
Readly Australia has announced the roll out of Readly Articles, an extension of the platform which allows users to read content in the form of individual digital features.
The announcement:
On the back of Readly UKs success, Readly Australia is proud to announce the roll out of Readly Articles – an extension of the platform which now allows users to read content in the form of individual, stand alone digital features. Major publishers including TIME, Future Publishing, Hearst UK and Immediate Media are some of the first on board to offer this feature to Readlys subscribers. ....

New Zealand , United Kingdom , Chris Couchman , Future Publishing , Ruby Agency , Readly Australia , Readly Articles , Hearst United Kingdom , Immediate Media , Evening Standard , Daily Express , Sunday Express , Daily Mirror , Sunday Mirror , Daily Star , Daily Star Sunday , புதியது ஜீலாந்து , ஒன்றுபட்டது கிஂக்டம் , கிறிஸ் கூச்மேன் , எதிர்கால வெளியீடு , கேட்பவர் ஒன்றுபட்டது கிஂக்டம் , உடனடியாக மீடியா , சாயங்காலம் தரநிலை , தினசரி எக்ஸ்பிரஸ் , ஞாயிற்றுக்கிழமை எக்ஸ்பிரஸ் , தினசரி கண்ணாடி ,