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UAE's BuyBack Bazaar Rebrands as North Ladder Ahead of Expansion Plans

UAE's BuyBack Bazaar Rebrands as North Ladder Ahead of Expansion Plans
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UAE-based startup North Ladder secures $5m Series A funding


UAE-based startup North Ladder secures $5m Series A funding
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North Ladder is a trading platform for pre-owned luxury assets and electronics
February 23, 2021
A UAE-based trading platform for pre-owned luxury assets and electronics has secured a $5m Series A funding round led by regional venture capital firm BECO Capital.
North Ladder (previously called BuyBack Bazaar) says it will direct the new investment towards scaling up its technology platform, improving the customer experience and expanding into new markets.
The North Ladder platform allows users to sell electronics such as phones, laptops, tablets, and smartwatches, as well as luxury assets including watches and cars, with the option of buying them back within a few months. ....

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North Ladder raises $5 million in Series A


North Ladder raises $5 million in Series A
UAE-based trading platform for second-hand luxury products and electronics North Ladder, has raised a $5 million Series A funding round led by BECO Capital.
Launched in 2018 by Pishu Ganglani and Ricky Husaini, North Ladder (previously called BuyBack Bazaar) enables users to sell electronics such as phones, laptops, tablets, and smart watches, as well as luxury assets including watches and cars while enabling the option of buying it back within a few months. It also provides its users with access to verified buyers of second-hand goods and instant cash.
“North Ladder has demonstrated tremendous success with its unique model of helping customers access immediate funds against their assets. The provision of a seamless and trusted digital platform for the sale of pre-owned goods has immense socially transformative potential at a global scale. We are excited about partnering with them to take their services to the next level,” ....

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Pre-owned luxury goods platform North Ladder raises $5m to boost expansion


“The provision of a seamless and trusted digital platform for the sale of pre-owned goods has immense socially transformative potential at a global scale,” he added.
North Ladder is among a handful of e-commerce marketplaces for used luxury goods that have raised funding. Last year, Huda Beauty Investments – the investment arm of cosmetics firm Huda Beauty – completed an $11m round along with VC firm MEVP in another pre-owned luxury goods e-commerce site The Luxury Closet.
North Ladder, which was previously called BuyBack Bazaar, allows users to sell electronics such as phones, laptops, tablets and smart watches, as well as luxury items including watches and cars, with an option to buy them back within a few months. It provides access to verified buyers of second-hand goods and instant cash. ....

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