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Meeting in a post-pandemic world: 'We believe virtual is going to be the preference for many buyers moving forward,' says ECRM CEO


While freshly vaccinated food and beverage execs may be tentatively emerging from their homes to attend face-to-face meetings and events in the coming months, the last year has proven that virtual meetings – done right – can be just as effective, and way more efficient, says Greg Farrar at ECRM, which was forced to change its business model overnight last year.
Until spring 2020,
ECRM’s​​ business was all about bringing together buyers and suppliers - in person - for pre-arranged meetings at physical locations around the country, industry speed-dating, if you like.
And then the world changed, recalls Farrar, who was speaking to FoodNavigator-USA ahead of ECRM’s ....

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