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Royal Enfield's Shubranshu Singh to be global jury head at APAC Effie Awards 2021


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As Head of Jury, he will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Effie Asia Pacific announced that Shubhranshu Singh, Global Head – Brand and Marketing at Royal Enfield and Michelle Hutton, Vice Chair of Edelman Asia Pacific & CEO of Edelman Australia and as Heads of Jury for the APAC Effie Awards 2021. As Heads of Jury, they will lead and moderate the judging sessions to assess and honour the best-in-class marketing communications efforts in the region.
Singh is the Global Head – Brand and Marketing at Royal Enfield. A thought leader and growth catalyst, he has two decades of global brand and category building experience on some of the most admired brands in the world, having held leadership positions in global corporations such as Unilever, Visa, Star-21 Century Fox earlier in his career. ....

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Film producers worry about box office as stars get embroiled in controversies


Film-makers worry actors’ political stands may affect box office collections
Makers of Kangana Ranaut film Dhaakad are said to be worried of the film’s prospects post the actor’s remarks on farm protests
(PTI)Premium
Films of Akshay Kumar and Ajay Devgan could also be hit owing to the actors’ statements
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NEW DELHI :
Film-makers are beginning to worry that aggressive political stands taken by their lead actors may drive away those who hold different views, eroding box office collections just as big films begin to hit the big screen.
Trade experts said those defending the government on the controversial farm laws and criticizing the farmers’ protest may have alienated some audiences. They said the makers of Kangana Ranaut’s upcoming sports film Dhaakad are concerned about a possible boycott in Maharashtra and some north Indian states, given the actor’s comments about the farmers’ protests, Mumbai city and its ....

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When your product makes health claims, but your brand ambassador suffers a heart attack | Marketing


Picture courtesy: BCCI.tv
Last week, Sourav Ganguly, India cricketing legend and current president of the Board of Control for Cricket in India (BCCI), suffered a heart attack, leading to angioplasty treatment. While fans from every corner of the country wished ‘Dada’, as he’s fondly known, a speedy recovery, some others immediately got to work creating memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil.
Several netizens took to social media to mock the veracity of Fortune’s claims around the oil aiding in boosting heart health. As a result, Fortune has temporarily withdrawn all ads featuring Ganguly, but has claimed it will not terminate its brand association with him. Also important to note is that the sports icon has been under pressure to join politics in West Bengal, an outcome that has various political parties divided based on different agendas.      ....

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