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With 1.3 cr tonnes production, Telangana on way to become rice bowl

Telangana is on way to emerge as the rice bowl of India with the rice production reaching 1.3 crore tonnes during 2019-20.With completion of new irrigation projects and increase in land under irrigation, the production increased by more than 20 . ....

Andhra Pradesh , Telangana Sona , Yasangi Rabi , K Chandrasekhar Rao , Federation Of Telangana Chamber , Telangana State Civil Supplies Corporation , Food Corporation Of India , Mission Kakatiya , Food Corporation , Telangana Chamber , Devadula Project , Chief Minister , ஆந்திரா பிரதேஷ் , தெலுங்கானா சோனா , கே சந்திரசேகர் ராவ் , கூட்டமைப்பு ஆஃப் தெலுங்கானா அறை , தெலுங்கானா நிலை சிவில் பொருட்கள் நிறுவனம் , உணவு நிறுவனம் ஆஃப் இந்தியா , பணி கக்த்திய , உணவு நிறுவனம் , தெலுங்கானா அறை , தலைமை அமைச்சர் ,

Low awareness about Telangana Sona: ISB

Recommends brand building for the unique rice variety
The Indian School of Business (ISB) that carried out a study for evolving a marketing strategy for Telangana Sona rice has found that the superfine variety rice with the unique selling proposition of having the lowest glycemic index among all popular varieties in the country is popular solely in Telangana, although it has a strong market potential.
The study carried out between July first week and October first week in 2020 in Telangana, Andhra Pradesh, Karnataka, Maharashtra and West Bengal has stated that the new variety of rice developed by Professor Jayashankar Telangana State Agricultural University (PJTSAU) has low awareness not only in other States, but within Telangana too, and is known significantly less among the popular varieties. ....

United States , Tamil Nadu , Telangana Sona , Sona Masoori , Indian School Of Business , Professor Jayashankar Telangana State Agricultural University , Indian School , Andhra Pradesh , West Bengal , ஒன்றுபட்டது மாநிலங்களில் , தமிழ் நாடு , தெலுங்கானா சோனா , சோனா மசூரி , இந்தியன் பள்ளி ஆஃப் வணிக , இந்தியன் பள்ளி , ஆந்திரா பிரதேஷ் , மேற்கு பெங்கல் ,

ISB moots brand building for Telangana Sona rice

ISB moots brand building for Telangana Sona rice
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The premier business school says there is little awareness among consumers about the low-glycemic rice
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The premier business school says there is little awareness among consumers about the low-glycemic rice
The Indian School of Business (ISB) has found that there is very little awareness about Telangana Sona variety of rice among consumers and suggested implementation of an awareness building strategy for image building involving digital, television and retail outlets.
Working in association with the Agriculture Department and Professor Jayashankar Telangana State Agricultural University (PJTSAU) for the last six months, the premier business school has come out with a report on ‘brand-building and marketing strategy for Telangana Sona rice’. The report was released here on Tuesday by Minister for Agriculture S. Niranjan Reddy. ....

Andhra Pradesh , Sundeep Jammalamadaka , Telangana Sona , Pjtsauv Praveen Rao , B Janardhan Reddy , Madhu Viswanathan , Yasangi Rabi , Sridhar Bhagavatula , Niranjan Reddy , S Niranjan Reddy , Agriculture Department , Indian School Of Business , Cotton Corporation Of India Pradeep Kumar Agarwal , Professor Jayashankar Telangana State Agricultural University , Indian School , Managing Director , Cotton Corporation , India Pradeep Kumar Agarwal , ஆந்திரா பிரதேஷ் , சுந்டீப் ஜம்மலமாதாக , தெலுங்கானா சோனா , மது விஸ்வநாதன் , நிரஞ்சன் சிவப்பு , கள் நிரஞ்சன் சிவப்பு , இந்தியன் பள்ளி ஆஃப் வணிக , பருத்தி நிறுவனம் ஆஃப் இந்தியா ப்ரதீப் குமார் அகர்வால் ,