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Analysis: Louis Vuitton's BTS tie-up goes beyond just Asian representation, say experts

Analysis: Louis Vuitton's BTS tie-up goes beyond just Asian representation, say experts
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

South Korea , South Korean , Graham Hitchmough , Ji Chang Wook , Sedgwick Richardson , Jodh Dheensay , Louis Vuitton , Ambrish Chaudhry , Calvin Klein , Sambal Lab , Bain Company , Tmall Luxury Division , Straits Times , Red Velvet , Naomi Osaka , East Asian , Unstoppable Luxury , Singapore Ambrish Chaudhry , Withk Pop , Larisse Lava , தெற்கு கொரியா , தெற்கு கொரியன் , ஜி சாங் விழித்தேன் , ஸெட்ஜ்‌விக் ரிச்சர்ட்சன் , லூயிஸ் வூடந் , தெளிவற்றது ச Ud த்ரி ,

Grab plans US IPO: What does this mean for marketers?

Grab plans US IPO: What does this mean for marketers?
prweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweek.com Daily Mail and Mail on Sunday newspapers.

Shufen Goh , Greg Paull , Janus Henderson , Brad Gerstner , Ambrish Chaudhry , Xiaofeng Wang , Campaign Asia Pacific , Growth Corp , T Rowe Price Associates , Fidelity International , Southeast Asian , Grab Holdings , Altimeter Growth , Southeast Asia , Counterpoint Global , கிரெக் பால் , ஜானஸ் ஹென்டர்சன் , பிராட் ஜெர்ஸ்ட்னர் , தெளிவற்றது ச Ud த்ரி , பிரச்சாரம் ஆசியா பெஸிஃபிக் , வளர்ச்சி கார்ப் , கருப்பு பாறை , டி ரோ ப்ரைஸ் கூட்டாளிகள் , நம்பகத்தன்மை சர்வதேச , தென்கிழக்கு ஆசிய , பிடுங்க ஹோல்டிங்ஸ் ,

Analysis: Is the Zig app ComfortDelGro's one chance to disrupt Grab's dominance?

Details
09 March 2021
Last week, ComfortDelGro officially launched its lifestyle app called Zig. Done in collaboration with digital agency R/GA, ComfortDelgro’s Zig is a mobile lifestyle platform that combines journey planning, transport booking and lifestyle discovery into an all-in-one mobile app.
According to Dorothy Peng, managing director, R/GA Singapore, the agency designed Zig based on “a consumer behaviour-centric approach and defined the opportunity areas for the business”. Zig was launched through a mobile app-first platform, and has been built upon a sustainable business model , said Peng. She also told
MARKETING-INTERACTIVE that the app was created after noticing a gap in the market in driving online to offline experiences - which she says, is something its competitor Grab currently doesn’t have. ....

Jessalynn Chen , Dorothy Peng , Alex Zhang , Ambrish Chaudhry , Irika Sharma , Labbrand Singapore , Digitas Singapore , டோரதி பெங் , அலெக்ஸ் ஜாங் , தெளிவற்றது ச Ud த்ரி , ரிக்கா ஷர்மா ,