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Analysis: Nestlé's transparency on unhealthy products a saving grace from PR crisis


Nestlé has confirmed to
MARKETING-INTERACTIVE that it is working on a company-wide project to update its pioneering nutrition and health strategy. This comes after the
Financial Timesquoted a Nestlé internal presentation in its report, stating that the FMCG brand recognises that over 60% of its mainstream food and drinks products are unhealthy. Nestlé also allegedly said in its internal presentation that certain categories “will never be healthy” no matter how many changes it makes,
FT reported. This assessment is said to have covered about half of Nestlé’s overall portfolio because the analysis excluded categories such as baby formula, pet food, coffee and medical nutrition. ....

Jodh Dheensay , Asiya Bakht , Sambal Lab , Health Star Rating , Financial Timesquoted , Healthier Kids , Impossible Meat , Sedgwick Richardson , Southeast Asia , Jin Ooi , சாம்பல் ஆய்வகம் , ஆரோக்கியம் நட்சத்திரம் ரேடிஂக் , ஆரோக்கியமான கீட்ஸ் , சாத்தியமற்றது இறைச்சி , ஸெட்ஜ்‌விக் ரிச்சர்ட்சன் , தென்கிழக்கு ஆசியா ,

Analysis: Why you shouldn't just dismiss Xiaomi's (very) subtle logo rebrand


Details
06 April 2021
Last week, a day ahead of April Fool s Day, Xiaomi decided to release its news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners compared to its previous square, sharp-edged logo. Despite the change, its iconic orange colour was retained to convey the brand s the liveliness and youthfulness. While generally rebranding of a logo typically involves a conspicuous change, in Xiaomi s case, it is safe to say that the change is not as noticeable at first glance.
The brand worked with world-renowned designer, professor of Musashino Art University and the president of the Nippon Design Center, Kenya Hara, for the rebranding. According to the brand, the designer achieved a visually optimal dynamic balance by adjusting the variables in the formula. After going through various options between a square and a perfect circle, the team decided to settle on n=3 as it struck the perfect b ....

Jessalynn Chen , Lei Jun , Andrew Crombie , Jodh Dheensay , Sedgwick Richardson Mason , Kenya Hara , Sambal Lab , Musashino Art University , Nippon Design Center , Sambal Lab Dheensay , April Fool , Sedgwick Richardson , Southeast Asia , Labbrand Singapore Jessalynn Chen , Century Fox , Crombie Design , Dominic Mason , லீ ஜூன் , ஆண்ட்ரூ குரோம்பி , ஸெட்ஜ்‌விக் ரிச்சர்ட்சன் கொத்தனார் , கேந்ய ஹரா , சாம்பல் ஆய்வகம் , முசாஷினோ கலை பல்கலைக்கழகம் , நிப்பான் வடிவமைப்பு மையம் , ஏப்ரல் முட்டாள் , ஸெட்ஜ்‌விக் ரிச்சர்ட்சன் ,