Details 06 April 2021 Last week, a day ahead of April Fool's Day, Xiaomi decided to release its news regarding its slight logo tweak, where it adopted a softer, rounder contour on the corners compared to its previous square, sharp-edged logo. Despite the change, its iconic orange colour was retained to convey the brand's the liveliness and youthfulness. While generally rebranding of a logo typically involves a conspicuous change, in Xiaomi's case, it is safe to say that the change is not as noticeable at first glance. The brand worked with world-renowned designer, professor of Musashino Art University and the president of the Nippon Design Center, Kenya Hara, for the rebranding. According to the brand, the designer achieved a visually optimal dynamic balance by adjusting the variables in the formula. After going through various options between a square and a perfect circle, the team decided to settle on n=3 as it struck the perfect balance between a square and a circle, epitomising the core aspect of "Alive". Compared with a right-angled object, Xiaomi said a circle is a shape that is more agile, which is the perfect representation of the company's flexibility, relentlessness and its will to move forward.