We struggle so much with it.
Indeed, a common refrain each award season is that many viewers are unfamiliar with the Canadian film contenders. In some cases, the projects haven t been released yet or had limited theatrical runs; or they weren t marketed heavily or put on a mainstream platform. There are also no quotas for cinemas when it comes to Canadian content, Janson notes.
Several groups are trying to change that.
The Canadian academy and Telefilm Canada recently launched Where to Watch on the academy s website, a monthly themed list of links to diverse Canadian content. The list also features a collection of 2021 CSA nominees, who are being celebrated this week in livestreamed virtual shows.
Canadian Academy and other organizations champion Cancon through various campaigns
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Actors Shamier Anderson, left to right, Devery Jacobs and Simu Liu in the Seek More campaign from the industry advocacy group Made/Nous, are shown in this undated handout image, which aims to inspire Canadians to look for homegrown content and creators from all backgrounds, cultures, and communities. THE CANADIAN PRESS/HO-MADE | NOUS MANDATORY CREDIT
TORONTO – The pandemic-era challenges of last month’s Oscars struck a chord with Beth Janson, head of the Canadian Screen Awards academy, and not just on a planning level.
“It was so interesting for me to see the Oscars deal with what the Canadian Screen Awards and the Genies before that dealt with for our entire existence, which was so many people haven’t seen the films because theatres were closed and traditional distribution plans were disrupted, festivals weren’t showing films,” says Janson, CEO of the Academy of Canadia
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