"We struggle so much with it." Indeed, a common refrain each award season is that many viewers are unfamiliar with the Canadian film contenders. In some cases, the projects haven't been released yet or had limited theatrical runs; or they weren't marketed heavily or put on a mainstream platform. There are also no quotas for cinemas when it comes to Canadian content, Janson notes. Several groups are trying to change that. The Canadian academy and Telefilm Canada recently launched Where to Watch on the academy's website, a monthly themed list of links to diverse Canadian content. The list also features a collection of 2021 CSA nominees, who are being celebrated this week in livestreamed virtual shows.