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Merrill Leaders Considering New Marketing Strategy For The City


By Mike Leischner
Jul 22, 2021 | 7:45 PM
MERRILL, WI (WSAU) Leaders in the Merrill are starting a conversation about their city’s identity.
On Thursday the city’s Marketing and Communications Committee met to examine what kind of message they want to put out for prospective residents. Mayor Derek Woellner says their task is to find the right slogan and look for the city, which can make a difference in bringing in new residents and growing the tax base.
“We’ve been saying we want to attract new residents and business and we want to attract tourists. But, those three groups all have different wants and needs. So we have to figure out what our priority is,” said Woellner. ....

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Wells Media Group Executive Chairman Given Industry Marketing Group's Icon Award


Wells Media Executive Chairman Given Industry Marketing Group’s Icon Award
July 23, 2021
The Insurance Marketing & Communications Association (IMCA) presented Mark Wells, executive chairman of Wells Media Group Inc., with the IMCA Icon award in recognition of extraordinary leadership and exemplary achievement in insurance marketing and communications.
Wells recently celebrated 50 years in executive leadership for Wells Media Group, publisher of the Insurance Journal, Claims Journal, MyNewMarkets, Insurance Journal’s Academy of Insurance, and Carrier Management.
In IMCA’s announcement, Wells was recognized for his efforts to expand Insurance Journal nationally and for leading the company as an early adopter of the web, email, social media, audio, and video content. “His nomination credited him for creating an innovative and collaborative environment at Wells Media, where his associates feel valued and encouraged to contrib ....

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