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Feb. 16, 2021
Among the many brands vying for tops spots on the QSR playing field, we often hear of initiatives to expand, improve or tweak a brand s digital customer experience, but Church s Chicken is meeting us at the other end with a report on how the digital improvements made by the Atlanta-based company were paying off. The 1,500-unit chain began improving online capabilities in 2019, which have led to a:
540% increase in 2020 year-over-year order-ahead sales.
77% increase in 2020 year-over-year third-party delivery sales.
16% web digital conversion rate since 2019.
The digital success we are seeing now is because of plans and initiatives first put in place in 2019, Church s VP Alan Magee said in a company release. The industry has been shifting to a digital-first approach over time and the pandemic has only accelerated this consumer behavior, Alan Magee, Church s vice president of Digital Marketing & Technology, said in the release. ....

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