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Little Tikes is eyeing a sell-out season for its latest launch in the outdoor play sector, its collection of grow-you-own inspired products that tap directly into the current surge in consumer interest in exploring their own back gardens and digging into the ‘grow your own’ sector.
The pre-school specialist’s new Growing Garden was unveiled only last week, launched to coincide with the on-set of spring and the likelihood that this summer will be recognised as another summer of the Great British staycation, as the country continues to ease out of the pandemic restrictions.
The new launch compounds what Michelle Lilley, head of marketing UK at Little Tikes has billed as a ‘strong year for the brand’s outdoor offering’ and will now tap into the expected spike in demand for outdoor toys and play that will echo the demand seen through 2020. ....

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