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Hollywood celebrities Kristen Bell and Dax Shepard pick Waco site to make Hello Bello diapers

Hollywood celebrities Kristen Bell and Dax Shepard pick Waco site to make Hello Bello diapers
Native Texans Sean Kane and Jay McGraw created a platform that lets celebrities quickly bring consumer products to market.
Kristen Bell and Dax Shepard starred in the romantic action comedy Hit and Run, one of their many film credits.(Courtesy of Jeffrey Reed/Open Road Films/MCT / Open Road Films)
Hollywood celebrities Kristen Bell and Dax Shepard will lease a 312,000-square-foot building in Waco to set up their first wholly owned Hello Bello diaper manufacturing and distribution center.
Their baby products startup Hello Bello will modernize a former Domtar Personal Care facility, with construction expected to be completed by summer 2021. It will invest $31 million in facility improvements and create 110 new jobs. ....

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Company started by Kristen Bell, Dax Shepard plans Waco diaper plant

A Los Angeles-based diaper company started by actors Kristen Bell and Dax Shepard hopes to join Waco s industrial landscape, investing $31 million and creating 110 jobs while pursuing tax breaks and business grants from local government.
Unconditional Love Inc., which does business as Hello Bello, has leased the former Domtar facility at 2101 Texas Central Parkway. There it proposes making premium diapers and other related childcare products for sale. Walmart is among retailers carrying Hello Bello-branded goods.
Domtar Personal Care shuttered its 303,000-square-foot Waco facility in 2018 as a cost-cutting move, eliminating about 145 positions. To qualify for perks from Waco, which is offering a business grant, Unconditional Love Inc. must lease the building at least nine years, create and maintain 110 jobs, and pay a minimum wage of $15 an hour for all jobs, plus health insurance benefits, according to a breakdown included in the Waco City Council packet. ....

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