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The digital commerce game is wide open in India
Amid the domination of ecommerce heavyweights Flipkart and Amazon, new companies and business models are emerging in social commerce and D2C segments, indicating the scope of digital commerce.
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India’s digital commerce story is poised at an exciting juncture, with huge growth potential amid the emergence of new categories, business models, and companies, even as established firms consolidate their market share.
Domination of Walmart-owned Flipkart and Amazon in horizontal ecommerce has not saturated, rather expanded the scope of digital commerce in the country, with direct-to-consumer (D2C) brands and social commerce finding favour with consumers. This leaves the door open for more experiments in the sector and allow the entry of even newer participants. ....

Satish Meena , Aman Gupta , Manish Chowdhury , Sridhar Rajaram , Ankur Bisen , India Brand Equity Foundation , Forrester Research , Flipkart Group , A Bain Company , Walmart Owned Flipkart , Avendus Capital , Upaghna Ventures , Skin Science Co Founder Manish Chowdhury , Senior Vice President Retail , Consumer Products , Social Commerce , Ecommerce India , Reliance Jio , D2c Brands , சத்தீஷ் மீனா , ஒரு மனிதன் குப்தா , மனிஷ் சவுத்ரி , ஸ்ரீதர் ராஜரம் , அன்குர் பிசென் , இந்தியா பிராண்ட் பங்கு அடித்தளம் , ஃபாரெஸ்டர் ஆராய்ச்சி ,