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Noon Goons Is Ready to Take On Streetwear's Big Players highsnobiety.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from highsnobiety.com Daily Mail and Mail on Sunday newspapers.
It wasn’t complicated. YG became a fan of Noon Goons’ clothes the way most people do: by seeing it, liking it, and then buying a shit-ton of it. The fit was right, and the name was weird. For the record, the “noon goon” is not out catching the first waves, but instead strolling to the beach around noon, probably because they’re coming from Hollywood. Noon Goons lives at the intersection of the sensible and the unexpected: the Los Angeles-based brand borrows the aesthetics of the 80s hardcore scene and the disposition of the city’s skate and surf culture to make clothes for any occasion, that you can wear for years. “We don t want every piece to be a runway piece,” says label founder Kurt Narmore. “We want it like, you can wear that shit to the club and you can wear that same thing to the coffee shop and feel good.” ....
Image Credit: Vans Noon Goons, the California-based menswear brand rooted in surf, punk and hip-hop culture, is stoked to announce the launch of its first footwear collection, done in collaboration with Vans. Comprised of three iconic Vans styles, the Vault by Vans x Noon Goons collection incorporates luxe materials like leather and velvet with subtle fashion-forward details for a collection of elevated footwear that is a perfect representation of both brands. âI grew up wearing Vans, and all of my friends surf for them,â says Noon Goonsâ founder Kurt Narmore. âAs a brand, we are so deep in Southern California culture. We knew that if we ever did shoes, it would have to be with Vans.â ....
The Vault by Vans x Noon Goons Collection Debuts Next Week • KicksOnFire.com kicksonfire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kicksonfire.com Daily Mail and Mail on Sunday newspapers.
In this Article Vault by Vans and Noon Goons have joined forces for a three-shoe capsule that epitomizes classic California cool. Both brands boast deep SoCal roots while toing the line between skate, surf, and several other West Coast subcultures, so their pairing is a serendipitous one and it’s produced fresh takes on the Slip-On, Style 36 and Sk8-Hi, each with elevated materials and striking embellishments. The collection’s crown jewel is the Slip-On, a sleek silhouette that’s done up in rich crushed blue velvet with a black sole and a white Noon Goons hit embroidered on the back. Even the insoles are dashingly detailed, bosting Noon Goons’ signature leopard print. The Style 36 Vans‘ first ever silhouette with the now-iconic Jazz stripe arrives in black and white with a stark black snakeskin base, Noon Goons script on the heel and crisp white accents on the midfoot and midsole. Lastly the Sk8-Hi retains the snakeskin-printed leather of the Style 36 but f ....