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WWF-Australia calls on our Australian nature in newly launched campaign via whiteGREY

July 19 2021, 10:05 am | BY Ricki Green | 2 Comments
Australia isn’t just where we live, it’s who we are. This is the powerful message behind a new TVC created by whiteGREY for WWF-Australia, calling on our identity as Australians to generate action with a simple appeal:
Australian nature needs our Australian nature
.

Filmed from the perspective of animals impacted by the devastating 2019-2020 bushfires, the commercial debuted on TV and social media as part of WWF-Australia’s new communication platform.
Viewers will be transported inside a wombat burrow during a fire storm, go behind the scenes at a koala hospital, and take flight with a flock of cockatoos. ....

New South Wales , Joe Hill , Western Australia , Yves Calmette , Katie Firth , Regenerate Australia , Freshwater Creek Farm , West Barwon Reservoir , Wildlife Sanctuary , Will Horne , புதியது தெற்கு வேல்ஸ் , ஓஹோ மலை , மேற்கு ஆஸ்திரேலியா , கேடீ ஃபர்த் , மீளுருவாக்கம் ஆஸ்திரேலியா , நன்னீர் க்ரீக் பண்ணை , வனவிலங்கு சரணாலயம் , விருப்பம் கொம்பு ,

WWF-Australia: Tapping Australian identity to help drive nature regeneration

WWF-Australia: Tapping Australian identity to help drive nature regeneration
WWF-Australian CMO details the new communications platform and campaign aimed at winning over quiet Australians and triggering action to circumvent climate disaster
Reaching and engaging the ‘quiet Australians’ who care about climate change and nature in order to trigger national action is driving a new multi-year campaign platform launched by WWF-Australia this week.
The fresh public-facing campaign is the first for the $300 million ‘Regenerate Australia’ initiative announced by WWF-Australia last October, aimed at kick-starting wildlife and landscape regeneration projects across the country. The multi-year program was launched in response to the devastating bushfires that hit Australia in 2019-2020, and sees WWF-Australia working with government, private sector, NGOs as well as consumers on both restoring nature as well as future-proofing Australia against further climate disasters. ....

New South Wales , Yves Calmette , Regenerate Australia , Regenerate Australia , Freshwater Creek Farm , West Barwon Reservoir , Jirrahlinga Koala , Wildlife Sanctuary , புதியது தெற்கு வேல்ஸ் , மீளுருவாக்கம் ஆஸ்திரேலியா , நன்னீர் க்ரீக் பண்ணை , வனவிலங்கு சரணாலயம் ,