July 19 2021, 10:05 am | BY Ricki Green | 2 Comments Australia isn’t just where we live, it’s who we are. This is the powerful message behind a new TVC created by whiteGREY for WWF-Australia, calling on our identity as Australians to generate action with a simple appeal: Australian nature needs our Australian nature .
Filmed from the perspective of animals impacted by the devastating 2019-2020 bushfires, the commercial debuted on TV and social media as part of WWF-Australia’s new communication platform. Viewers will be transported inside a wombat burrow during a fire storm, go behind the scenes at a koala hospital, and take flight with a flock of cockatoos.