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APR 15, 2021
To celebrate the holy month of Ramadan, Benefit Cosmetics’ Middle East division is working with nine regional influencers to create video content that speaks to the values of Ramadan.
The month-long campaign began April 12 and lasts until May 12 when Ramadan, which marks when the Prophet Muhammad received the first chapters of the Quran from Allah, concludes. During Ramadan, working hours are reduced, people spend more time at home and with family, and individuals reflect on forgiveness, generosity and honesty, and engage in daily fasting. Typically, the Eid al-Fitr festival that follows Ramadan in May begins and is a shopping and gifting holiday; many brands have sales and promotions ahead of it. ....

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