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WBBJ TV
July 14, 2021
Gov. Bill Lee passed the tourism initiative called Tennessee on Me.
The first 10,000 tourists who book a trip to the Volunteer State with the initiative will receive a $250 airline voucher.
The pandemic took a toll on tourism revenue last year, and now this is a way to boost that revenue and get it back up again.
Old Country Store General Manager Brooks Shaw says he is on board with the new initiative.
“Great, unique initiative for the state to get people here, possibly for the first time, that have never been to our beautiful state. They come, fall in love with it, and they come back over, and over, and over again,” Shaw said. ....

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