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IKEA to increase sourcing of toys from India


IKEA to increase sourcing of toys from India
IKEA, which has participated in the India Toy Fair, is exploring opportunities to partner with several players in the toy segment, which is a big focus area for the company.
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Swedish furniture major IKEA, which has a range of over 1,000 products as part of its children s range, is looking to scale up sourcing of toys from India for its operations here, a top company official said.
IKEA India also aims to have around 12 percent of sales from kids range of products in the coming years.
The company, which currently sources only cotton-based soft toys from India, is also exploring to expand in some other categories such as wooden toys, said IKEA India Country Commercial Manager Kavitha Rao. ....

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Ikea to increase sourcing of toys from India for scale up ops: Official


Swedish furniture major IKEA, which has a range of over 1,000 products as part of its children s range, is looking to scale up sourcing of toys from India for its operations here, said a top company official.
Besides, IKEA India is also aiming to have around 12 per cent of sales from kids range of products in the coming years.
The company, which currently sources only cotton-based soft toys from India, is also exploring to expand in some other categories such as wooden toys, said IKEA India Country Commercial Manager Kavitha Rao.
IKEA, which has participated in the India Toy Fair, said it is exploring opportunities to partner with several players in the toy segment, which is a big focus area of the company. ....

Andhra Pradesh , Narendra Modi , Kavitha Rao , Part Of Ingka Group , Country Commercial Manager Kavitha , India Toy Fair , Ingka Group , Prime Minister Narendra Modi , ஆந்திரா பிரதேஷ் , நரேந்திர மோடி , காவித் ராவ் , நாடு வணிகரீதியானது மேலாளர் காவித் , இந்தியா பொம்மை நியாயமான , ப்ரைம் அமைச்சர் நரேந்திர மோடி ,