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Visitors are back â and hotel operators couldnât be happier. According to data from Visit Napa Valley and STR, occupancy at Napa County lodging properties rose to 49.8% in March, with an average daily rate of $261. Room demand increased 71% over March of 2020, when the pandemic began mid-month. Hotel revenue for March 2021 increased 71% over the prior year. Support local news coverage and the people who report it by subscribing to the Napa Valley Register. âNapa Valley is fortunate to have a significant drive market, and leisure business has once again shown signs of strong recovery following the December/January shelter at home orders,â said Linsey Gallagher, CEO of Visit Napa Valley. ....
âItâs just to thank them for coming to see us,â said Zertuche. The thank you comes at a time when the Napa Valley lodging industry is still reeling from the impacts of COVID-19. According to hotel research firm, STR, 2020 was âthe worst year on recordâ for U.S. hotels. Lodging properties across the country, including Napa County, saw devastating drops from occupancy to room rates and revenue. Occupancy at Napa County hotels shrank to just 41%, a 42.6% drop compared to 2019. The average daily room rate also fell, to $266.61 a night. Thatâs a 20.9% decline. Revenue sank 58.7%, to $184 million. In 2019 hotel revenue topped $446 million, said STR. ....