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Retail tops industry ad spend in first half 2021, finds Nielsen Ad Intel

Retail tops industry ad spend in first half 2021, finds Nielsen Ad Intel
July 22, 2021 10:34
Nielsen Ad Intel has released the latest data on media investment across key media in Australia for the first half of 2021.
The retail sector topped ad spending across the first half of 2021, with the largest share of advertising being attributed supermarkets, food outlets (takeaway/restaurants) and household furnishings. Harvey Norman Holdings has topped the rankings for brands spend.
The past year has seen advertisers shifting the focus of budgets and messaging to adapt to changes in caused by the pandemic.
Nielsen Ad Intel commercial lead, Rose Lopreiato said: “We are seeing more brands play their part in helping businesses back on their feet since the beginning of the pandemic. Importantly, this isn’t just an arena for banks and large conglomerates to play in, even smaller brands can help business owners, employees or those now unemployed in a way that is uniqu ....

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$8.78M Australia Furniture Market, By Product Type, Point of Sale, Raw Material Type, Company, and Region 2015-2025

Press release content from Business Wire. The AP news staff was not involved in its creation.
$8.78M Australia Furniture Market, By Product Type, Point of Sale, Raw Material Type, Company, and Region 2015-2025 - ResearchAndMarkets.com
February 1, 2021 GMT
DUBLIN (BUSINESS WIRE) Feb 1, 2021
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The Australian Furniture Market was valued USD 7.76 Million in 2019 and is predicted to be valued USD 8.78 Million by 2025.
Favorable economic factors such as rapid urban infrastructure developments, growing demand from residential as well as non-residential sectors coupled with encouraging government policies and low mortgage interest rates, have provided a conducive operating environment for furniture industry and pushed furniture demand through the years. ....

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