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Lifestyles targets Gen Z in steamy first campaign from Spark Green + Yoke

Lifestyles targets Gen Z in steamy first campaign from Spark Green + Yoke
July 2, 2021 10:53
Condom and sexual health brand Lifestyles has released a new campaign via creative agency Spark Green + Yoke, with the new brand platform ‘Great Expectations’.
The 60-second spot sees a montage of three couples participating in foreplay in bed, in a car, and in a bathroom, before reaching for Lifestyles lube and condoms. The spot ends with the line: “Anticipation is the best part”.
To create the campaign, the brand researched Gen Z’s attitudes towards sex, gender, and relationships.
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Nicole Hillier, senior director sales and marketing APAC for Lifestyles Healthcare, said: “Lifestyles Healthcare is the world’s longest-operating condom business, being the champions of safe sex for over 110 years. And as Australia’s number one sexual wellness brand, it was important to work with an agency that aligned with our future vision for the brand. ....

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Dismay as photos show 'brutal' removal of trees and greenery on Solihull country lane

Dismay as photos show 'brutal' removal of trees and greenery on Solihull country lane
birminghammail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from birminghammail.co.uk Daily Mail and Mail on Sunday newspapers.

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Pockets of ancient Angus woodland under threat from renewables powerline

Pockets of ancient Angus woodland under threat from renewables powerline
eveningtelegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eveningtelegraph.co.uk Daily Mail and Mail on Sunday newspapers.

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Hereford bypass: Conservationists say cancellation will save ancient woodland

Woodland Trust campaigner Nicole Hillier objected to the proposals, said: “This is fantastic news for the ancient woods and trees of Hereford, not to mention the flora, fauna and fungi that relies on them for survival.
“Ancient woodland is one of our rarest habitats and once it’s gone, it’s gone forever. It accounts for just 2.4 per cent of land in the UK. Ancient woodlands are highly complex ecological communities that have developed over centuries.
“The loss or damage of these centuries-old sites would have been catastrophic for the environment as they could never have been replaced, even with new planting. We are grateful to Herefordshire County Council for their decision and would like to thank all those in the local community who ccampaigned alongside us for their unwavering determination to save these woods.” ....

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