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"LE DÉFILÉ L'ORÉAL PARIS" REVAMPS THE RUNWAY SHOW IN SUPPORT OF WOMEN'S EMPOWERMENT

"LE DÉFILÉ L'ORÉAL PARIS" REVAMPS THE RUNWAY SHOW IN SUPPORT OF WOMEN'S EMPOWERMENT
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McCann Worldgroup, L'Oréal and Movistar+ Leaders Named Ad Age Leading Women Europe

McCann Worldgroup, L'Oréal and Movistar+ Leaders Named Ad Age Leading Women Europe
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Stand Up Against Street Harassment by L'Oréal Paris

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To drive the public towards the Stand Up virtual bystander intervention training programme, L’Oréal Paris has devised Stand Up Against Street Harassment campaign, which will run across Facebook, Instagram and YouTube.
The international programme was first launched in 2020, initially in eight countries following a global 15,000-participant survey on sexual harassment in public spaces conducted in partnership with Ipsos, researchers at Cornell University and L’Oréal Paris. The report found 80% of women in the UK had reported experiencing harassment in public spaces, while 42% of respondents had witnessed at least one incident of sexual harassment.
These results confirmed L’Oréal Paris’ determination to stand up for the self-worth of all women, which led L’Oréal Paris and NGO Hollaback! to develop their bystander training programme, Stand Up Against Street Harassment - an educational tool that gives practical tips on how to spot and address street ....

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Give back to community to find a true purpose beyond business: Pau Gruart of L'Oréal Paris

Give back to community to find a true purpose beyond business: Pau Gruart of L'Oréal Paris
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We want to create a culture & community of respect: L'Oréal Paris–India's Pau Gruart

L’Oréal hopes to counter the scale of street harassment through its new initiative.
15 Apr, 2021 - 08:35 AM IST | By Anupama Sajeet
MUMBAI:
L’Oréal Paris launched its global initiative ‘Stand Up Against Street Harassment’ in India in November last year with NGO Breakthrough as its on-ground training partner. The aim was to train one million people in India in bystander intervention to tackle street harassment by 2022. The program, with actor Aditi Rao Hydari as its brand ambassador, applies the global ‘5D’ methodology of Direct, Distract, Delegate, Document, and Delay – to help victims and bystanders to take these actions when faced with harassment in public places. ....

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