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National Book Festival in the News (November 2010) - Library of Congress Information Bulletin


By ERIN ALLEN
The Library’s 10th annual National Book Festival garnered widespread press attention in the weeks and months leading up to the highly anticipated event. Despite a competitive media environment and dwindling newsroom staff, outreach efforts proved extremely successful, resulting in more than 578 million impressions, including more than 73 print articles and more than 24 broadcast/radio hits.
Radio and broadcast coverage included interviews and live segments on NPR, Sirius XM Radio, Washington Post Radio, WMAL radio, and affiliates for NBC, CBS, ABC and Fox in Washington, D.C., and throughout the country.
In addition, online stories and blog posts totaled 5,649 the most in the festival’s history. Coverage appeared on Huffingtonpost.com, LATimes.com, WSJ.com, ESPN.com, Washingtonpost.com, MSNBC.com, School Library Journal Online, LibraryThing, DCist and About.com. ....

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