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Bermuda Tourism Authority Names New Chief Sales and Marketing Officer


Glenn
Jones, interim chief executive officer of the BTA.
Douglas has the precise global experience, skillset and energy needed to lead our sales and marketing efforts,” said BTA chairman
Wayne Caines in a press announcement. “Bermuda’s pandemic management and the BTA’s strategy-building have the island’s tourism product well-positioned for recovery as the world prepares to return to travel.  
Trueblood joins the BTA after serving in a senior leadership role at the
Nassau Paradise Island Promotion Board, where he managed up to a $20 million annual budget. During his tenure in the Bahamas, he developed effective marketing strategies and led a team of 13, which drove sales and promoted the destination.  ....

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BTA Appoint New Chief Sales & Marketing Officer


BTA Appoint New Chief Sales & Marketing Officer
The Bermuda Tourism Authority has appointed Douglas Trueblood as the new BTA’s Chief Sales & Marketing Officer.
A spokesperson said, “The Bermuda Tourism Authority announced Douglas Trueblood today as the organisation’s next Chief Sales and Marketing Officer [CSMO], filling a key post left vacant November 30, 2020.
“Trueblood, a veteran marketing leader with diverse global experience in high profile hospitality brands, is slated to begin his duties with the organisation, February 1, 2021.”
Newly appointed Bermuda Tourism Authority [BTA] Chief Sales & Marketing Officer, Douglas Trueblood
The BTA said, “Trueblood joins the BTA after recently serving in a senior leadership role at the Nassau Paradise Island Promotion Board, where he managed up to a $20M annual budget. During his tenure in the Bahamas, he developed effective marketing strategies and led a team of 13 which drove sales and promoted the dest ....

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