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How Calm is using machine learning to keep us all mellow


How Calm is using machine learning to keep us all mellow
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(Image sourced via Calm)
With a mission is to make the world happier and healthier by helping people prioritise mental health and claiming to be the world s most popular sleep, meditation and relaxation app Calm exults in being what the Centre for Humane Technology dubs the world s happiest app .
Designed to help users manage stress, sleep better and live a happier, healthier life, the app is available in more than 190 countries. But for all the apparent talk of calm science, there s a lot of deep IT and data-driven marketing behind the way the privately held, nine-year-old company gets such high satisfaction rates for its meditation app. ....

Centre For Humane Technology , Humane Technology , Lifecycle Marketing , Sue Cho , Sunday Scaries , Customer Experience , Sunday Scarie , Analytics Planning And Data Analysis , Digital And Content Marketing , Use Cases , மையம் க்கு மனிதாபிமானம் தொழில்நுட்பம் , மனிதாபிமானம் தொழில்நுட்பம் , வாழ்க்கை சுழற்சி சந்தைப்படுத்தல் , வழக்கு சோ , ஞாயிற்றுக்கிழமை பயமுறுத்துகிறது , வாடிக்கையாளர் அனுபவம் , பகுப்பாய்வு திட்டமிடல் மற்றும் தகவல்கள் பகுப்பாய்வு ,

Adobe Summit 2021 - Lincoln Financial on the role of data in a marketing system of record


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Summary:
Adobe Workfront customer Lincoln Financial explains how to get value from all the data collected in a marketing system of record
(© WAYHOME studio - shutterstock)
Following Adobe s acquisition of Workfront at the turn of the year, executives at last week s Adobe Summit talked up Workfront as a marketing system of record, as my colleague Jon Reed has outlined. Much of that messaging revolves around the value of digitizing repeatable processes for speed and efficiency, as illustrated in the story of Yellow Shoes, the Disney organization s internal advertising agency. But a system of record is nothing without data. To understand that angle, the story told by Lincoln Financial, another longstanding Workfront customer, is instructive. ....

Jon Reed , Liz Tarter , Lincoln Financial Group , Following Adobe , Adobe Summit , Yellow Shoes , Lincoln Financial , Financial Group , Analytics Planning And Data Analysis , Collaboration Sharing And Digital Productivity , Digital And Content Marketing , ஜான் நாணல் , லிங்கன் நிதி குழு , மஞ்சள் காலணிகள் , லிங்கன் நிதி , நிதி குழு , பகுப்பாய்வு திட்டமிடல் மற்றும் தகவல்கள் பகுப்பாய்வு ,

How can Bayesien Inference support complex decisions? A practical guide to an overlooked approach


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For decision makers grappling with data, Bayesian Networks are an overlooked asset. Affordable? Yes. Performance and applicability to edge devices? Yes again. Here s a practical guide to how Bayes Nets can solve enterprise problems.
In part one of this series, we covered some basic probability theory principles - and compared Machine Learning approaches to Bayesian Belief Nets (Can Bayesian Networks provide answers when Machine Learning comes up short?). In this article, we ll dig a little deeper into Bayesian Belief Networks and how they can be applied to complex decisions.
Understanding Bayesian Inference
In my practice, I find most people involved with advanced analytics, such as predictive, data science, and ML, are familiar with the name Bayes, and can even reproduce the simple theorem below. Still, very few have any experience implementing Judea Pearl s Bayesian Belief Networks: ....

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How Rolls-Royce is improving engine sustainability with real-time data and digital twins


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Rolls-Royce is using cloud-based technologies to help its customers in the aviation industry avoid unplanned grounded planes, with real-time data from hundreds of engine sensors.
(Image by Alexei Chizhov from Pixabay )
Rolls-Royce powers 35 different types of commercial aircraft and has over 13,000 engines in service around the world. It s a household name in the aviation industry and in 2020 the company brought in over £20 billion in revenues. It s a company that also prides itself on its technological innovation, where it is making huge strides in the fields of data analytics and AI. 
This week we got the chance to speak to Rolls-Royce s Chief Information Officer, Stuart Hughes, about one of the company s recent ventures in this field, where it is collecting real-time engine data from its customers to model performance in the cloud, with the aim of reducing unnecessary maintenance and unplanned time on the ground for planes.  ....

Databricks Lakehouse , Stuart Hughes , Rolls Royce , Chief Information Officer , Microsoft Azure , Analytics Planning And Data Analysis , Use Cases , ஸ்டூவர்ட் ஹக்ஸ் , சுருள்கள் ராய்ஸ் , தலைமை தகவல் அதிகாரி , மைக்ரோசாஃப்ட் நீலமான , பகுப்பாய்வு திட்டமிடல் மற்றும் தகவல்கள் பகுப்பாய்வு , பயன்பாடு வழக்குகள் ,