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Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint

Press release content from Business Wire. The AP news staff was not involved in its creation.
Annual Survey Finds Seven in Ten Marketing Leaders Plan to Leverage Artificial Intelligence to Take the Guesswork out of Every Creative Touchpoint
April 15, 2021 GMT
NEW YORK (BUSINESS WIRE) Apr 15, 2021
Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey:
2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders were asked to provide input on their company’s readiness, and on best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process. ....

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Adobe predicts 2021 creative trends

Updated: Adobe predicts 2021 creative trends and highlights A/NZ creative aptitude
Vendor s two latest creativity-related reports look at the key visual, design, motion and audio media trends for this year, as well as explores the creative aptitude of A/NZ leaders
Adobe Stock’s visual and creative forecast for 2021 has predicted several trends around the theme of resilience rising.
Every year, Adobe Stock combines sources, consumer signals and the experience of its creative team to release the annual trend forecast. Last year, Adobe expanded its forecast from photography, illustration and vectors to include motion graphics, graphic design, 3D renders and immersive experiences. This year, it is introducing audio trends into the mix. ....

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The Big Trends That Will Influence Creativity in 2021, According to Adobe Stock

The Big Trends That Will Influence Creativity in 2021, According to Adobe Stock
Report highlights content across design, visual, motion and audio
Mood-boosting color is one of Adobe Stock s 2021 visual trends.
Adobe Stock
January 12, 2021
The creative trends slated to dominate 2021 include compassionate, psychedelic, gradient and electronic audio content, according to Adobe Stock. ....

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