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Parks Associates: 29% of US Broadband Households Are Very Likely to Purchase a Connected Health Product in the Next 12 Months, Including Wearables and Medical Devices


Parks Associates
The research firm reports the percentage of consumers who had a remote visit in the previous twelve months rose from 15% of US broadband households in 2019 to 41% in 2020, a nearly threefold increase. Consumers are also adding more connected health products to their household, with 29% planning to buy at least one new health-related connected product in the next 12 months, which will introduce more data sources that can enhance the connected care experience.
The COVID-19 pandemic caused a massive increase in telehealth and health tech adoption among both consumers and care professionals, said Kristen Hanich, Senior Analyst, Parks Associates. 2020 forced both groups to rely on virtual care, and with our data showing high levels of satisfaction among users, many consumers will be reluctant to revert back to in-person services and lose the convenience of virtual visits. ....

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