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AdFest 2021 Lotus Awards: TBWA\Sydney and Leo Burnett Melbourne score Grande trophies; Mindshare Sydney named Media Agency OTY – Campaign Brief

AdFest 2021 Lotus Awards: TBWA\Sydney and Leo Burnett Melbourne score Grande trophies; Mindshare Sydney named Media Agency OTY – Campaign Brief
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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HBF poised for national growth supported by new agency roster: Leo Burnett Melbourne and IPG Australia

December 18 2020, 12:11 pm | BY Ricki Green | 1 Comment
WA’s #1 health insurer HBF has announced a renewed agency roster, planned, designed and executed to support its national growth ambitions. HBF has appointed Leo Burnett Melbourne as its creative agency of record for both the West and East Coast, and IPG Australia its media and marketing services agency.

Leo Burnett will be responsible for strategy and creative services nationally. Leo Burnett Melbourne secured the HBF East Coast business in December 2019, when they won a competitive pitch to launch the brand to the Eastern Seaboard. The appointment of Leo Burnett reflects a consolidation of creative agencies. ....

Western Australia , New South Wales , Melinda Geertz , Louise Ardagh , Mark Coad , Leo Burnett , Leo Burnett Melbourne , East Coast , Burnett Melbourne , Within Mediabrands , Mediabrands Australia , மேற்கு ஆஸ்திரேலியா , புதியது தெற்கு வேல்ஸ் , லூயிஸ் அர்தாக் , குறி கோட் , லியோ பர்னெட் , லியோ பர்னெட் மெல்போர்ன் , கிழக்கு கடற்கரை , பர்னெட் மெல்போர்ன் , உள்ளே மீடியா பிராண்ட்ஸ் , மீடியா பிராண்ட்ஸ் ஆஸ்திரேலியா ,

HBF announces new agency roster of Leo Burnett, UM and 303 MullenLowe

HBF announces new agency roster of Leo Burnett, UM and 303 MullenLowe
December 18, 2020 11:20
Leo Burnett Melbourne has been named creative agency of record, servicing HBF’s operations on the east and west coasts of Australia. Meanwhile, IPG Australia has been appointed to media and marketing services.
IPG Australia has been engaged in an ‘open architecture model’. UM will be the lead media agency within IPG Mediabrands, and 303 MullenLowe will take a role in marketing services. Mumbrella understands the media account is worth between $20 – $30 million annually.
OMD was the incumbent on the media account. Mumbrella has contacted the agency for comment.
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Western Australia , New South Wales , Melinda Geertz , Louise Ardagh , Leo Burnett , Mark Coad , Western Australia Based , Burnett Melbourne , Mediabrands Australia , East Coast , மேற்கு ஆஸ்திரேலியா , புதியது தெற்கு வேல்ஸ் , லூயிஸ் அர்தாக் , லியோ பர்னெட் , குறி கோட் , மேற்கு ஆஸ்திரேலியா அடிப்படையிலானது , பர்னெட் மெல்போர்ன் , மீடியா பிராண்ட்ஸ் ஆஸ்திரேலியா , கிழக்கு கடற்கரை ,