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The Bonds 'Cheer Bleeders' looks to empower through period discomfort


July 19, 2021 10:10
Bonds has launched its latest campaign, promoting its new Bloody Comfy Period Undies, with a cheer team to support, before, during and after a period.
The campaign, ‘Cheer through the Bleed’, features the Bonds ‘Cheer Bleeders’, all wearing the new range, as they cheer through the ad about some of the honest aspects of menstruation.
Creative director at Special Group, Luke Thompson said: “Bonds’ mission is centred around making the world a more comfortable place for everyone and there has never been more opportunity to do this than when it comes to young Aussies and the cultural norms around periods. The Cheer Bleeders do just that by cheering proudly and positively about periods and everything around them.” ....

New Zealand , Leilani Croucher , Michael Gregory , Susie Wall , Rebecca Stambanis , Kelly Mcbride , Dustin Martin , Mardi Gras , Michael Ritchie , Alexandrena Parker , Amanda Varbaro , Scott Stirling , Camilla Wallace , Laura Nathan , Luke Thompson , Luke Jervis , Julian Schreiber Tom Martin , Sophie Simmons , Alexandra Taussig , Luke Thompson Toby Moore , Kedda Ghazarian , Sabrina Ranasinghe , Williams Jessica Roberts , Sam Chiplin , Lindsey Evans Cade Heyde , Maggie Webster ,

Wunderman Thompson Thailand, Wolf BKK, TBWA Sydney + Leo Burnett Melbourne score Grande awards at AdFest 2021 Awards


April 8 2021, 2:56 pm | BY Kim Shaw | No Comments
The big winners of the ADFEST 2021 Lotus Awards were announced moments ago at today’s online ceremony. With 62 jurors, the judging process was guided by Grand Jury President Judy John, Global Chief Creative Officer at Edelman, Toronto.
 
Jimmy Lam, President of ADFEST, said: “We would like to thank everyone who entered ADFEST 2021 in spite of the challenges we faced as an industry last year. We thank you for sharing your ideas with the world and for showing how in dark times, the most innovative creative ideas shine bright.”
ADFEST’s highest accolade is the ‘Grande’ trophy and only 4 of these Grande awards were awarded this year: ....

Kuala Lumpur , Hong Kong , United Group , Western Australia , Jawa Tengah , T Ai Pei , New Zealand General , New Zealand , Noord Holland , Soult Ukpyolsi , South Korea , New South Wales , Kangwon Do , Krung Thep Mahanakhon , Jakarta Raya , Kennedy Portland , Chan Teik Quan , Too Short , John Koay , Abhinav Tripathi , Sdn Bhd , Kim Shaw , Kenshi Yonezu , Braunx Formosa Chang , Diederik Van Middelkoop , Baris Gencel ,