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Pic: Percival Menswear
London-based contemporary brand Percival Menswear has secured an investment of £3 million from VGC Partners, an early growth capital investor. It will be used to increase the stock across the core styles to meet the demands, launch new categories and create online platforms for European and US markets to increase the brand’s international market share.
The US and EU markets contribute equally to the overseas sales of the brand that makes for 20 per cent of its overall sales.
The menswear brand had also received an investment of £150,000 from VGC Partners in 2018, which was used to establish its business model to enable mass personalisation and introduce new products every six weeks, as per British media reports. ....

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