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Resonate Research Unveils Key New Consumer Profiles: Eager vs. Cautious Travelers

Resonate Research Unveils Key New Consumer Profiles: Eager vs. Cautious Travelers
Consumer Intelligence Firm’s New Travel Report Breaks Down the Differing Values, Motivations and Preferences of Americans Who Are Planning vs. Delaying Travel Right Now
RESTON, Va., June 03, 2021 (GLOBE NEWSWIRE) According to a just-released travel report from consumer intelligence firm
Resonate, the leading provider of A.I.-driven consumer data and analytics, 46% of consumers already feel safe traveling within their state and 32% feel safe traveling to a different state percentages that are rising quickly as COVID-19 vaccination rates climb nationwide. But as the research also uncovered, there are important distinctions between “Eager Travelers” and “Cautious Travelers” that brands need to understand when it comes to communicating with these audiences in the coming months. ....

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Coast launches southern visitor push as Covid hits capital

Ms Young said the next 24 to 48 hours could determine if greater Melbourne would be determined a Covid hotspot as authorities there worked to determine the type of infection.
Greater Melbourne and Sydney are the key targets of the Coast’s February bookings push through the Ignite Travel Group.
Visit Sunshine Coast CEO Matt Stoeckel said the aim of the promotion was to drive visitors to the region for the “shoulder periods” in the lead-up to Easter.
In the lead up to Easter the Coast is going after southerners with value-for-money stays.
“For many Sydneysiders that missed out on a break over Christmas, now is a great opportunity for them take advantage of some great packages on offer and book a Sunshine Coast holiday,” Mr Stoeckel said. ....

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