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Bristol Myers Squibb and GRYT Health Evolve Virtual Patient Advocacy Experience

Global advocacy platform born out of need during COVID-19 expands offerings with the goal of helping better support patients as they navigate health care systems Today, Bristol Myers Squibb and GRYT Health unveiled the “Advocacy Exchange,” an evolution of the existing COVID Advocacy Exchange, an enduring community built to support patient advocacy organizations by providing access to educational resources, .

Multicultural Healthcare Marketing Group CEO Calls on Cities and States to Establish Effective COVID-19 Vaccine Outreach in Communities of Color

Sheila Thorne, President & CEO Multicultural Healthcare Marketing Group (MHMG) In 2002, the U.S. Congress declared that a National Minority Health Month should be established to focus on the disproportionate impact of disease, disability, and premature death in people of color in America. As a leading expert on multicultural healthcare marketing, Thorne was a member of the Task Force, led by Dr. David Satcher, the 16 th United States Surgeon General, that drafted the resolution and was able to get April designated as National Minority Health Month and documented in the Congressional Record. A recent report from KFF states that the Center for Disease Control (CDC) reported that race/ethnicity was known for just over half (55%) of people who had received at least one dose of the vaccine. Among this group, nearly two-thirds were White (64%), 12% were Hispanic, 9% were Black, 6% were Asian, 1% were American Indian or Alaska Native, and

Join Sheila Thorne, Multicultural Healthcare Marketing Expert on the COVID Advocacy Exchange (CAE) on the One-year Anniversary of the COVID-19 Pandemic

COVID Advocacy Exchange (CAE) Thorne, an international expert on global cultures and health disparities, inequities, and cultural competency and former senior marketing executive, has held rank in many of the top U.S. health marketing communications companies. Thorne stands ready to share her expertise in much-needed conversations surrounding racial and ethnic health and healthcare disparities. Systemic racism and oppression have led to pervasive and persistent health disparities in America. The alarming number of infections, hospitalizations, and deaths in communities of color because of COVID-19 were no surprise to enlightened healthcare professionals, states Sheila Thorne. The reasons for health disparities are complex. However, race is considered a significant risk factor for many chronic diseases. Add to this, George Floyd s death last year has also made the conversation about race and racism even more impossible to ignore. It presents an extraordinary opportunity to take

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