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1953 Bowman Antique Auto collector cards are mini works of art Hagerty 1/12/2021 © Provided by Hagerty Jeff Peek Years before automakers brought back once-popular-but-discontinued models to boost their lineup the Chevrolet Camaro and Dodge Charger immediately leap to mind the tug of nostalgia had been used the same way on a much smaller scale. Research Volvo In the 1930s, the Bowman Gum Company of Philadelphia began competing for the heart, soul, and pennies of gum-chewing Americans mostly youth by distributing cardboard collector cards with its bubble gum, hoping that those who wanted to accumulate an entire set of images would be encouraged to buy more gum. It’s an idea had been effectively used with a different product and audience in the late 1800s and into the 20th century, when picture cards depicting various subjects were included in small packs of cigarettes. Baseball players were the most popular.

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