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Creative Brief Tips & Tricks for More Successful Content Projects

Creative Brief Tips & Tricks for More Successful Content Projects
Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. Here s how to create and implement one.
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But although compiling a creative brief may be time-consuming, it’s far from auxiliary. In fact, it’s critical to the campaign’s success.
For content-driven projects or contracts, the creative brief should encompass the entire campaign strategy.
Proceeding without this document puts your team at risk of losing focus, misunderstanding the target audience, or chasing the wrong metrics.
Moreover, skipping the client brief makes miscommunication and inconsistency likely. ....

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Research into the minds of online South Africans

The Publisher Research Council commissioned InSites Consulting to conduct a study among online consumers. This is what they discovered. ....

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ISA-FPJ webinar - Brands and Consumers: 2021 and Beyond

ISA-FPJ webinar - Brands and Consumers: 2021 and Beyond
freepressjournal.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from freepressjournal.in Daily Mail and Mail on Sunday newspapers.

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U.K. Ends Chinese TV License, Stoking Tensions With Beijing

U.K. Ends Chinese TV License, Stoking Tensions With Beijing
Bloomberg
2/5/2021
Thomas Seal
© Photographer: Leon Neal/Getty Images Europe
LONDON, ENGLAND - FEBRUARY 04: Scenes from a programme from the CGTN archive are displayed on a computer monitor on February 04, 2021 in London, England. Ofcom say that Star China Media Limited (SCML) who owns the licence for China Global Television Network (CGTN) doesn t have day-to-day editorial control over the channel, which is against its rules. (Photo by Leon Neal/Getty Images)
(Bloomberg) The U.K.’s media regulator has pulled Chinese state-run television channel CGTN off the air, a decision that’s set to deepen tensions with Beijing. ....

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U.K. Revokes Chinese TV License, Stoking Tensions With Beijing

U.K. Ends Chinese TV License, Stoking Tensions With Beijing
Bloomberg
2/5/2021
Thomas Seal
© Photographer: Leon Neal/Getty Images Europe
LONDON, ENGLAND - FEBRUARY 04: Scenes from a programme from the CGTN archive are displayed on a computer monitor on February 04, 2021 in London, England. Ofcom say that Star China Media Limited (SCML) who owns the licence for China Global Television Network (CGTN) doesn t have day-to-day editorial control over the channel, which is against its rules. (Photo by Leon Neal/Getty Images)
(Bloomberg) The U.K.’s media regulator has pulled Chinese state-run television channel CGTN off the air, a decision that’s set to deepen tensions with Beijing. ....

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