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Study Anticipates Housing Market Driven by the Young and Relatively Wealthy


Study Anticipates Housing Market Driven by the Young and Relatively Wealthy
Data from Audience Town Suggests Most Likely Movers Are Ages 30-39, Have Over $100k in Assets and Live in Most Populous States
NEWARK, N.J., April 15, 2021 (GLOBE NEWSWIRE) Among people most likely to move in the next three months, most are in their 30s and have more in savings and assets than the national average according to a quarterly study by Audience Town, the advertising platform for real estate, moving and home.
The company compiled the data as part of its Q2 Mover Report, which benchmarks audiences of likely movers as determined by millions of data points including life events and public records. Among other trends, the report notes that likely movers live in a home worth $300k or more, and that young couples are expected to move in far greater numbers than their elders. ....

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Study anticipates housing market driven by the young and relatively wealthy

Study anticipates housing market driven by the young and relatively wealthy
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Audience Town Hires Andrew Green as Vice President of Sales


Audience Town Hires Andrew Green as Vice President of Sales
Green Will Drive Business Development for Real Estate Advertising Platform
NEWARK, N.J., March 17, 2021 (GLOBE NEWSWIRE)
Audience Town, the advertising platform for real estate, moving and home, announced today that the company had hired Andrew Green as Vice President of Sales. Green, who previously served as Senior Director of Advertising Solutions at Pubmatic, will spearhead Audience Town’s business development as the company prepares for a busy real estate season and broad economic recovery in the wake of the Covid-19 pandemic.
“There’s no place I’d rather be than Audience Town as the advertising and real estate markets continue to rebound from the disruption of 2020,” Green said. “The real estate industry has never fully embraced what’s possible with digital advertising, and Audience Town is poised to capitalize on an exciting market at a very exciting time.” ....

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Redfin, CoreLogic and CoStar's love triangle


The battle lines have been drawn on rental listings.
Taking on the likes of Zillow and CoStar, Redfin struck a deal to buy RentPath for $608 million, the company said Friday. Yes, that’s the same RentPath that called off a $588 million sale to CoStar last year, after federal regulators blocked the deal on antitrust grounds. With Redfin, there are no such concerns since Redfin is new to the rental game.
During an investor call, Redfin CEO Glenn Kelman said one-third of Americans are renters, and to dominate the listings game the company needed to add rental inventory. (RentPath owns Rent.com, Rentals.com and ApartmentGuide.com, and averages 16 million monthly viewers from those sites.) ....

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