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The story behind Vodafone's FibreX court ruling


Saturday, 1 May 2021, 2:27 pm
Vodafone’s FibreX service was in the news this week.
What is the story behind the Fair Trading Act court
case?
At the Auckland District Court Judge Pippa
Sinclair found Vodafone guilty of nine Fair Trading Act
charges over its FibreX brand. Sentencing will take place
later this year.
The judge said she found the branding and
advertising was liable to mislead customers into thinking
FibreX was a fibre-to-the-home service.
In this case, the
branding is the name: FibreX. To a causal observer, the name
suggests it is a fibre broadband product. As we shall see
later, FibreX is close to being fibre, but it is not the ....

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