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brands-integra927.com | Nanomaterials, Chemical Products, Bearings Industry, Self-assembling materials, Nano-diamond Powder articles and news.

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Why brands must re-evaluate the relevance, personalisation, and delivery channels for their communication strategy


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Before 2020, we used to visit the digital realm mostly for leisure and recreation in between our daily schedules. The pandemic has reversed that dynamic and, perhaps, irrevocably inverted the relationship between our physical and digital realities. This transposition has also thrown into sharper relief a fact that we rarely acknowledge: the pace of technological evolution today far exceeds that of human biology.
In essence, we are “an archaic species in transition,” that is only just coping with a sea-change in the world around it. With the COVID-19 outbreak forcing another major shift in how we function, this gap between our technological capabilities and cognitive readiness is manifesting as issues such as Zoom fatigue and digital exhaustion. ....

Kanishk Singh , Rand Strategy , Brand Communications , Communication Strategy , Hyper Personalisation , கணிஷ்க் சிங் ,

Will brands warm up to UEFA Euro 2020 in India?


Will brands warm up to UEFA Euro 2020 in India?
With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts
by
Updated: May 24, 2021 9:29 AM
The upcoming UEFA Euro 2020 tournament is both an opportunity and a challenge for Sony Pictures Networks India (SPNI), the official broadcast partner of the tournament in India. It is an opportunity because there is a dearth of top-quality live sports content with the Indian Premier League (IPL) getting suspended mid-way due to the rise in Covid-19 cases in the country. The property is a challenge for the network since it is happening at a time when the advertising market is subdued and the mood across the country is sombre. ....

Mohit Joshi , Jigar Rambhia , Harish Shriyans , Krishna Kumar , Sony Pictures Networks India , Network Advertising , Qatar Airways , Havas Media Group India , Indian Premier League , Indian Super League , Sony Ten , Sony Six , Sony Sports , Zenith India , West Bengal , National Director , North East , Advertising Executive Director Harish Shriyans , Advertising And Marketing , Broadcast Sponsorship , Media Buying , Uefa Euro 2020 , Internet Advertising , Advertising News , Advertising Ad , Ad Campaign ,