When box becomes billboard: Indian brands engage audience with on-box advertising
Expansion of the Amazon Ads on-box advertising represents new opportunities for brands in India to engage with customers
Source: exchange4media.com
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India vs Pak World Cup match: Will it break past digital viewership records?
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan
Source: exchange4media.com
Disney+ Hotstar unveils 'Bas Aao #FreeMeinDekhteJaao' campaign
The campaign talks about the free streaming of Asia Cup 2023 and ICC Mens Cricket World Cup 2023 on mobile
Source: exchange4media.com
What's driving India's ad market growth?
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Source: exchange4media.com
Duolingo launches brand film to talk of affordable learning alternatives
The film features stories of 16 real students
Source: exchange4media.com