What's driving India's ad market growth?
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months
Source: exchange4media.com
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How TV platforms can keep the boat afloat in times of media fragmentation: Best Media Info
Best Media Info: In an interaction with BestMediaInfo.com, media analysts and strategists pointed out that what’s changing narratives for the time spent on TV is the rise of short-form content consumption, accompani| Television News
Source: bestmediainfo.com
Is FIFA World Cup 2022 emerging as the new black for brands in India?: Best Media Info
Best Media Info: As per industry players in the sports marketing arena, the upcoming FIFA World Cup 2022 will see an increased brand awareness and Top-Of-Mind (TOM) recall of approximately 1.5x to 2.5x of a regular ca| Marketing News
Source: bestmediainfo.com
Decentralisation of creative prowess? How Mumbai is being challenged as ad capital: Best Media Info
Best Media Info: With most start-ups and a number of companies being headquartered in Delhi and Bangalore, BestMediaInfo.com decodes if Mumbai still is the advertising capital of the country| Advertising News
Source: bestmediainfo.com