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DoubleVerify beefs brand safety and suitability

| 29 July 2021
Extending capability into YouTube and improving its brand suitability solution, digital media measurement, data and analytics software platform DoubleVerify (DV) has enhanced its brand safety and suitability solution with the introduction of Brand Safety Floor as a turnkey option.
Available to both advertisers and publishers since January 2021, Brand Suitability Tiers is designed to allow brands to align suitability settings with their own unique standards, delivering precision and scale, while empowering publishers to meet advertiser expectations and maximise monetisation of their content.
Since launch, the majority of DV clients have adopted Brand Suitability Tiers, and are actively making refinements to their preferences. DV’s recent enhancements reflect customer demand for even greater control and coverage. ....

Mark Zagorski , Brand Safety Floor , Brand Suitability Tiers , Safety Floor , குறி ஜகோர்ஸ்கி , பிராண்ட் பாதுகாப்பு தரை ,

DoubleVerify Extends Turnkey Brand Safety Floor Controls, Brand Suitability Tiers to YouTube

DoubleVerify Extends Turnkey Brand Safety Floor Controls, Brand Suitability Tiers to YouTube
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Brand Safety Floor , Brand Suitability Tiers , பிராண்ட் பாதுகாப்பு தரை ,

At This Pivotal Moment, Let's Build a More Valuable and Accountable Ad Industry

At This Pivotal Moment, Let's Build a More Valuable and Accountable Ad Industry
performancein.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from performancein.com Daily Mail and Mail on Sunday newspapers.

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