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New CONAR (National Council For Advertising Self-Regulation) Rules For Advertising By Influencers - Media, Telecoms, IT, Entertainment


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In December 2020, CONAR presented the Digital Influencer
Advertising Guidelines to the Ministry of Justice. It updated the
guidelines for the application of CONAR rules to commercial content
on social networks, especially those generated by digital
influencers. The set of new rules focuses on subjects contemplated
by the Brazilian Consumer Protection Code ( CDC ), the
General Data Protection Law, the Civil Code, among others.
Consigning advertising activity by influencers as the
transmission of a message by hiring an advertiser or agency to
stimulate the consumption of goods and services, the Guide states ....

Ministry Of Justice , Brazilian Superior Court , Department Of Consumer , Digital Influencer , Advertising Guidelines , Brazilian Consumer Protection Code , General Data Protection Law , Civil Code , State Department , அமைச்சகம் ஆஃப் நீதி , பிரேசிலியன் உயர்ந்தது நீதிமன்றம் , துறை ஆஃப் நுகர்வோர் , டிஜிட்டல் செல்வாக்கு , பிரேசிலியன் நுகர்வோர் ப்ரொடெக்ஶந் குறியீடு , ஜநரல் தகவல்கள் ப்ரொடெக்ஶந் சட்டம் , சிவில் குறியீடு , நிலை துறை ,

Brazil | World Trademark Review


Legislative framework and causes of action
Brazil is a signatory to the Paris Convention for the Protection of Industrial Property. The Brazilian Federal Constitution protects copyright, patent and trademark rights. All aspects of trademarks in Brazil are governed by the Industrial Property Act (Federal Law 9279/1996).
The Industrial Property Act enforces the priority rule, whereby trademark registration is granted to the first applicant who files the inherent application before the Brazilian Patent and Trademark Office (INPI). However, if at the priority date any person or entity has been using an identical or similar trademark in Brazil in good faith for at least six months to distinguish or certify an identical or similar product or service, it will be entitled to registration priority. Only visually perceptible trademarks may be registered, which presents difficulties for non-traditional trademarks. Slogan registration is prohibited, but may be protected under copyrigh ....

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