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Molson Coors to add hard seltzer canning line as part of £25m brewery upgrade


Molson Coors had invested more than £100m into its Burton brewery over the past decade, it said
Molson Coors is banking on success for its nascent hard seltzer brand, with plans to add a canning line for the drink as part of a £25m upgrade of its Burton-upon-Trent site.
The line will package the 4% abv Three Fold, launched earlier this year, and allow the brewer to “meet the expected rapid growth” in the boozy water category, it said
The hard seltzer trend presented a “huge opportunity for growth” claimed Molson Coors MD Phil Whitehead. While it was still “early days, we’re seeing strong indications that hard seltzers will prove as popular in western Europe as they have in the US” he added. ....

Burton Upon Trent , United Kingdom , Phil Whitehead , Molson Coors , Three Fold , பர்டன் மீது ட்ரெண்ட் , ஒன்றுபட்டது கிஂக்டம் , பில் வைட்ஹெட் , மோல்சன் குர்ஸ் , மூன்று மடி ,