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Molson Coors had invested more than £100m into its Burton brewery over the past decade, it said Molson Coors is banking on success for its nascent hard seltzer brand, with plans to add a canning line for the drink as part of a £25m upgrade of its Burton-upon-Trent site. The line will package the 4% abv Three Fold, launched earlier this year, and allow the brewer to “meet the expected rapid growth” in the boozy water category, it said The hard seltzer trend presented a “huge opportunity for growth” claimed Molson Coors MD Phil Whitehead. While it was still “early days, we’re seeing strong indications that hard seltzers will prove as popular in western Europe as they have in the US” he added.

Burton upon trentUnited kingdomPhil whiteheadMolson coorsThree foldபர்டன் மீது ட்ரெண்ட்ஒன்றுபட்டது கிஂக்டம்பில் வைட்ஹெட்மோல்சன் குர்ஸ்மூன்று மடி