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'Buy Australian' a rising force for Maggie Beer


‘Buy Australian’ a rising force for Maggie Beer
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Pre-tax loss ($m) 0.37 v 14.3
Net loss ($m) 0.36 v 14.3
Interim dividend (¢) nil 
The chief executive of Maggie Beer Holdings expects most of the extra sales generated during stay-at-home times in the pandemic will stick, helped by an increasing propensity for shoppers to want to “Buy Australian” to spur on a broader economic recovery.
Chantale Millard said on Wednesday the star power of the celebrity chef was also proving a big plus for the ASX-listed gourmet food company, which had in July dumped its previous name, Longtable Group.
Celebrity chef Maggie Beer’s online cooking videos have been hugely popular during the pandemic.   ....

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