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TV-owning households in India grew 6.9% to 210 mln in two years: BARC


At the end of 2018, there were over 197 million TV-viewing households.
The TV-viewing individuals also witnessed an increase of 6.7 per cent, reaching 892 million from 836 million in the same period.
India has a population of 1.3 billion people and 300 million households, the agency said. It can be noted that as people were forced to stay indoors due to the COVID-19 pandemic, TV viewing increased.
With an additional 13 million TV households and an opportunity for another 90 million households that are yet to own a TV set, India s broadcast ecosystem continues to have a significant potential for growth in the years to come, the agency s Chief Executive Sunil Lulla said. ....

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