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How Bentley is charting a new way forward and responding to customers' demands for sustainability


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How does a luxury carmaker steeped in tradition respond to rapidly changing conditions? Torque speaks to Nico Kuhlmann, Regional Director of Asia Pacific for Bentley Motors, to find out.
It would be a massive understatement to call current conditions “difficult”. An invisible enemy has upended the world and everything we thought we knew.
As they say, when this is over, nothing will ever be the same.
Seemingly unscathed, on the other hand, are firms like luxury carmakers. Supercar manufacturer Lamborghini says 2020 was one of its best years. That same year, Bentley had the highest sales in its 101-year history.
Nico Kuhlmann, Regional Director of Asia Pacific for Bentley Motors, provides us with insights. He talks to Torque about how this segment remains buoyant and what attracts customers to Bentley. ....

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