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Omnicom retains PepsiCo account with new purpose-built agency, Trio

Omnicom retains PepsiCo account with new purpose-built agency, Trio
July 13, 2021 10:24
The Omnicom Media Group (OMG) has retained the PepsiCo Australia media account, following a pitch process, with a new custom built agency, Trio to handle the account, led by managing director Stuart Bailey. The pitch was held following the appointment of a new CMO at PepsiCo in October 2020.
Trio capabilities will draw from OMG’s wider network, providing a specific strategy with custom built solutions for PepsiCo in the local market. The account was previously held by OMG’s PHD.
The new purpose built agency’s primary remit will be to “transform PepsiCo’s media function with a focus on developing winning brand communication strategies that generate consistent growth, consumer segmentation, journey mapping and data driven marketing”. ....

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Plastics Pact launches in Oceania | Plastics in Packaging

May 27, 2021
Oceania has become the latest region to form a Plastics Pact, which has set out targets to reduce plastics waste by 2025.
The Anzpac Plastics Pact unites businesses, NGOs and governments from across the plastics supply chain in Australia, New Zealand and the Pacific Islands behind a “shared vision” of a circular economy for plastics, where it never becomes waste or pollution.
Led by the Australian Packaging Covenant Organisation (APCO), it has set out four targets to achieve by 2025. The first two are to eliminate the unnecessary and problematic plastics packaging through redesign, innovation and alternative (reuse) delivery models; and making 100 per cent of plastics packaging reusable, recyclable or compostable. ....

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