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“Looks Awesome!” How the Dribbble Community Rewards Superficial Work
In the last year I’ve reviewed a lot of product design work from job applicants and I’ve noticed a worrying pattern. Too many designers are designing to impress their peers rather than address real business problems. This has long been a problem in creative advertising (where creative work is often more aligned with winning awards than with primary client business objectives) and it’s becoming more prominent in product and interaction design.
Much of the product design work from job applicants I’ve seen recently has been superficial, created with one eye towards Dribbble. Things that look great but don’t work well. Perfect pixel executions of flat design, but they don’t address real business goals, solve real problems people have every day, or take a full business ecosystem into consideration. Dribbble itself shapes the conversation to some extent, the medium shapin ....

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